Παλαιστίνιος-Καμικάζι στην υπηρεσία της διαφήμισης

Το video που ακολουθεί είναι από τη διαφημιστική καμπάνια του VW Polo. Έχει προκαλέσει θύελλα αντιδράσεων καθώς παρουσιάζει έναν Παλαιστίνιο-Καμικάζι να ανατινάζεται μέσα στο αυτοκίνητο. Τα σχόλια δικά σας.

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3 Σχόλια

  1. Το βίντεο που ανατρήσατε είναι από το youtube.

    To άρθρο που ακολουθεί είναι από την Guardian (του 2005 όπως και το μοντέλο της VW).

    Λίγη έρευνα δεν βλάπτει.

    Suicide bomber sells VW Polo – hoax ad takes internet by storm

    * David Smith, technology correspondent
    * The Observer, Sunday 23 January 2005
    * Article history

    The spoof ad opens with the suicide bomber leaving his home and jumping into his VW Polo. The bomber parks at a busy London restaurant where carefree diners crowd the pavement. Cut to the terrorist sitting in his car as he pushes the button to detonate his bomb. The blast is contained within the car, saving the diners. The ad ends: ‘Polo. Small but tough’.

    It has to be a candidate for the sickest advert of all time, but also one of the most deceptive. Despite the high quality production values, real Volkswagen logo and the free publicity it is attracting around the world, the commercial was not made by the car giant.

    Indeed, the firm has expressed disgust at the spoof depiction of a suicide bomber blowing himself up in a VW Polo, and tomorrow it will consider legal action against its creators.

    The advert was not made for TV but to be flashed around the world on the internet. It is part of a phenomenon of ‘viral emails’ – not to be confused with computer viruses – that is so popular that this month saw the first ‘viral awards’.

    Most are official efforts by companies and advertising agencies. The VW hoax, however, marks a worrying new trend for them – bogus ads which can be made by one individual that can wreck a firm’s reputation.

    Ford had to distance itself last year from a viral email showing a cat’s head being cut off by a car’s sunroof. Paul Buckett, a VW spokesman, said: ‘Two creatives known to our advertising agency, DDB London, sent in this work on spec. The agency wouldn’t have anything to do it. I can only assume the people who made it put it on the web.

    ‘We were horrified. This is not something we would consider using: it is in incredibly bad taste to depict suicide bombers.

    ‘It gives the impression we’ve condoned or supported it, and is potentially very damaging to Volkswagen. Our legal department is planning an action and we will decide tomorrow.’

    The ad is believed to be the work of a duo experienced in spoof ads, known as Lee and Dan, who also make real commercials.

    Dan told the digital newsletter of media experts Brand Republic: ‘The ad got out accidentally and spread like wildfire.’

    It reflected ‘what people see in the news every day. The car is the hero that protects innocent people from someone with very bad intentions. We’re sorry if it has caused any offence.’

  2. Τα στερεότυπα έτσι όμως δημιουργούνται είτε είναι το 2005, είτε το 2009

  3. Dimitri, έχεις δίκιο, την πάτησα. Είχα διαβάσει μόνο για τις αντιδράσεις που προκάλεσε. Έχουν κάνει καλή δουλειά όμως οι τύποι.
    Β.Λ.

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